Danny Meyer’s Magic Touch: How To Create 4-Star Experiences And Lines Around The Block

“We’re in the business of creating delight for people.”

At age 27, Danny Meyer abandoned plans to go to law school and decided to open Union Square Cafe in New York City–a decision about which New York City’s food lovers are eternally grateful.

In the 25 years since, Meyer has opened 28 restaurants and–incredibly, given the cutthroat nature of the New York restaurant scene, where restaurants open and close more frequently than subway doors–he has only shut one down. Meyer’s Union Square Cafe, Eleven Madison Park, and Gramercy Tavern consistently appear on most major New York top restaurant lists. Eleven Madison, which Meyer sold to its chef and General Manager in November, is one of only five Michelin 3-star restaurants in the city (Michelin’s highest rating); The New York Times gives Eleven Madison its highest rating of four stars. Only six restaurants in a city with 26,000 places to eat merit such a badge of honor.

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