By Mark Cuban
A quote from my book, How to Win at the Sport of Business got picked up in multiple stories. In the book I stated effectively that “Startups should never hire a PR firm”. As you would expect, the PR Industry was not over-joyed at the comment. Articles were written about how incredibly valuable a good PR person can be to a startup.
Actually, I have no doubt that a smart PR person can add value to a startup. The problem is that all things considered, it’s not enough value.