Jimmy Iovine on Beats by Dre Parting With Monster: ‘We Have to Control Our Own Destiny’

As Beats By Dre prepares to sever ties with Monster Cable Products, Interscope chairman and Beats co-founder Jimmy Iovine has plans for further expansion into other entertainment arenas. With Beats technology already on Hewlett-Packard laptops and PCs, in Chrysler’s 300 S sedan and the 2012 Dodge Charger as well as on HTC smartphones ( HTC purchased a $300 million majority stake in the company last August, Iovine left this year’s Consumer Electronics Show in Las Vegas with a call to arms for the consumer electronics industry.

“You’re only as good as your weakest link in the ecosystem of sound, of audio,” Iovine told Billboard.biz shortly after touching down at LAX on Friday. “In the music industry, we have lost an entire generation to bad sound…We want PC makers to have better audio, because these things are used as home stereos by a lot of people and that makes it suck.”

Read the Billboard story here