Katy Perry signs with Electronic Arts for computer game content, virtual goods and merchandising.
Electronic Arts said that the “extensive and exclusive creative collaboration” would see the development of “multiple games” within the burgeoning Sims franchise that would feature “Katy Perry-themed in-game content and virtual goods”.
Steve Schnur, worldwide executive of music for EA, said that Perry has been a fan of the Sims for “several years” pointing out that she made a recording of her song Hot and Cold in a style called “Simlish” for the game The Sims 2. The song became the most popular music video of its kind.
“I always like to think of myself as a cartoon, and now I’m a Sim,” said Perry.