There have been many stories and guest posts on Hypebot recently about how to use social media to market to fans. This seems only fitting, since 2012 will see an increased scrutiny on social media marketing strategies, metrics and results. The last few years have been focused on making sense of how artists can best acquire more Twitter followers and Facebook likes. This year will be about figuring out both what to do with them, as well as, making sense of what these numbers mean.
Mike More is co-founder and CEO of Headliner.fm, a collaborative marketing platform that allows artists and other content owners to promote each other to their respective fanbase with the intent of gaining new fans. Here are his insight that might help frame the question as it evolves in the months ahead.