AllNovaScotia charges $360 a year and seemingly breaks all the “rules” for online news. So why does it have the ear of the most powerful people in the province — and make a profit?
Every morning, the business and political elite in the biggest province on Canada’s East Coast turns to an unlikely source of information about their own world.
Among all the online news organizations trying to find a way to profitability, consider AllNovaScotia.com, which has just celebrated 10 years online and now challenges its historic print rival for the attention of the province’s leaders.
It’s done that by not following the rules: It has a nearly impenetrable paywall, no social media presence, no multimedia, and only rare use of links. It doesn’t cover crime and barely covers sports and entertainment.
However, it delivers up-to-the minute coverage of business, city hall, and the provincial legislature via the web and apps for iOS and BlackBerry. It scoops its news rivals almost daily and has won loyal readers through dogged combing of public records and often by prying into the personal lives of the province’s movers and shakers.