Google Music’s Tim Quirk discussed his company’s role in Direct-to-Fan initiatives at Midem 2012, telling the crowd that although it’s still as hard as ever to make profit from this industry, there are more tools for artists and managers.
As you can see from the video above, Quirk enocuraged artists to engage with fans across the spectrum online – from loyal supporters to casual rubberneckers.
“There are casual fans and superfans, and everything in between,” he said. “but it’s in all artists’ interests to reach more people.”
He cited Neil Young, who he said “hates mp3s [due to quality reasons], so will give them away; and instead sell lossless files.”
Watch the video above, featuring Quirk, as well as artist Michelle Phelan and fan Lorene Pillin.