There are more signs Kickstarter is making a serious impact on independent projects. The fundraising platform is becoming well known in music circles, but its impact might be greatest in the film world (where barriers to entry are higher). An amazing 17 of the films at this year’s Sundance Film Festival were funded by Kickstarter.
The New York Times’ David Carr noted that Kickstarter seemed at times to be a movie studio at Sundance. “Funny thing about that. Kickstarter didn’t greenlight the movies; the people did.”
In the grand scheme of things, Kickstarter doesn’t account for much of the music business. Total pledges to all music projects – EPs, albums, tours, etc. – were about $19 million in 2011. But that number is bound to grow in 2012 like it did in 2011. Google search traffic for Kickstarter has more than doubled in the last 12 months and has grown steadily over time, according to Google Trends.
Source: Billboard Magazine