Lady Gaga unveiled dates for her “Born This Way Ball” tour in Asia and Australia today, and those shows will be followed by dates in the rest of the world, Billboard.biz has learned. Gaga will tour Europe and Latin American later this year, and North America early in 2013. According to a tweet sent from Gaga’s account this afternoon, the tour will total 110 dates.
Live Nation Global Touring CEO Arthur Fogel and his team will steer the tour, as they did the bulk of the “Monster Ball” tour of 2010-2011, which grossed $188 million from 167 shows, according to Billboard Boxscore. “Monster Ball” put Gaga – no. 84 on Billboard’s recent “Power 100” list — on the map as a major, arena-plus level touring artist, and demand to see her remains very high. Given that she won’t return to tour North America until next year, those markets will be fresh, though it is likely she could play most cities in North America tomorrow and do sellout business.
The tour’s first leg will hit Southeast and Japan through early June, encompassing 15 shows at stadiums and arenas. Gaga will then play about 15 shows in Australia, ending in July. Beyond that, current plans call for her to tour Europe in August, followed by Latin America towards the end of the year, and then North America in Q1 2013, beginning in January and running into March. Production is still in the conceptual stages.
“The last tour established her as a major act worldwide and I believe this tour will be an extension of that, particularly considering we’re going to territories she’s never been in, like Southeast Asia and Latin America,” Fogel told Billboard.biz.
Source: Billboard Magazine