Sky News joins the anti-social media brigade

Even as some news outlets like Associated Press hire social-media editors to try and figure out how to make use of tools like Twitter for journalistic purposes, others seem to be intent on locking these tools down and removing as much of the social aspects from them as possible. According to a report in The Guardian, broadcaster Sky News has come out with a new policy that bars reporters from posting anything other than work-related content on Twitter, prevents them from breaking news through the service — and even forbids them from retweeting anything that doesn’t come from a Sky News account. As with so many other similar social-media policies, this completely misses the point of what makes Twitter so powerful.

Although it doesn’t link to an actual document, the Guardian story quotes from the Sky News guidelines, which tell reporters not to tweet about stories if they are not “a story to which you have been assigned or a beat which you work,” and says that anything approaching breaking news must be sent to a Sky editor first before being posted. The policy says that retweeting other Sky journalists is fine — provided they are posting updates about a story to which they have been assigned — but it says Sky staff are forbidden from retweeting anything that hasn’t been posted by a Sky News account:

Do not retweet information posted by other journalists or people on Twitter. Such information could be wrong and has not been through the Sky News editorial process.

Continue reading the rest of the story at Gigaom