Nirvana’s In Utero TV commercial

In Utero was recorded February 13–26, 1993 at Pachyderm Studio in Cannon Falls, Minnesota.

To avoid over-hyping the album, DGC Records took a low-key approach to promoting In Utero; the company’s head of marketing told Billboard before the album’s release that the label was taking a promotional strategy similar to that of Nevermind, and explained that the label would “set things up, duck, and get out of the way”.