Pepsi has announced it will spend $600 million more in marketing. Its recent Super Bowl ad may show how much of that will be used taking on its No. 1 competitor Coke in a new cola war.
At its investor meeting last week, PepsiCo said it would spend on its core brands – Pepsi chief among them – with a particular focus on North America. On Super Bowl Sunday, the company ran an ad featuring a Coca-Cola Zero deliveryman buying a bottle of his competitor’s beverage.
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