Pierre Juneau, who championed Canadian content on radio and TV as the first chair of the Canadian Radio-television and Telecommunications Commission, has died. He was 89.
As president of the Canadian Broadcasting Corp. from 1982-1989, Juneau also presided over the creation of CBC Newsworld, now CBC News Network.
Pierre Juneau was president of CBC from 1982-1989 and presided over the launch of the national network’s all-news channel. (CBC)”Pierre Juneau was a passionate defender of public broadcasting and a fervent promoter of Canadian content,” current CBC president Hubert Lacroix said in a statement mourning Juneau’s death.
“He was instrumental to shaping policy that allowed Canadians to build their own industry and their own content. We still feel his influence today.”
Juneau began his career in 1949 at the National Film Board, where he rose to become head of its French-language production.
Appointed CRTC head in 1968 by his longtime friend Pierre Elliot Trudeau, Juneau created the first minimum standards for homegrown fare on television and radio. The rules were controversial — private AM radio stations objected to a requirement of 30 per cent Canadian music content.
Juneau’s CRTC regulations, soon called “Cancon,” helped build the music and television production industries in Canada.
The Juno Awards, Canada’s music awards launched in 1970, were named after Juneau because he implemented the Canadian content regulations.
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