Diddy to Launch Revolt, a New Music Network, Through Comcast

Comcast, the nation’s largest cable provider with more than 22 million subscribers, is teaming up with Sean ” Diddy” Combs to distribute his own network. Comcast will also distribute networks owned NBA superstar Magic Johnson, and Hollywood director Robert Rodriguez. The announcement came Tuesday (Feb. 21) from David L. Cohen, executive vp of Comcast Corporation.

Combs will partner with MTV veteran Andy Schuon on Revolt, which will showcase music and pop culture programming including music videos, live performances, news and interviews with a robust social media component. The network has targeted to launch in 2013.

Revolt, said Combs, “is the first channel created entirely from the ground up in this new era of social media. We’re building this platform for artists to reach an extraordinary number of people in a completely different way. Revolt will be live, like all great moments in television history.”

Source: Billboard Magazine