In a move that will surely keep the Mac and iPhone maker on top of the digital music and software application industry, Apple is preparing its first iTunes Store redesign in nearly three years. In late 2009, Apple launched a new iTunes Store that traded in a blue-themed, convoluted store for a much simpler, white-themed store that provides a great focus on the store’s downloadable content.
The redesign of the iTunes Store that runs on both the iTunes application for the Mac and the PC is a top priority for Apple. The work on the redesign comes soon after the launch of new services in the United States such as the Spotify music streaming service and the growing popularity of Amazon’s online music store. Apple dominates the majority of the digital music market, and it will continue to bet on an in-application download store and not an online store found only in a web browser.
The new design is said to be even simpler and more user-friendly than the current design. Apple is working on ways to enhance the speed and efficiency of finding new content, such as songs, videos, and applications. The cornerstone element of Apple’s new iTunes Store is interactivity. As Apple vaguely explained to a number of music labels and entertainment partners, Apple is looking to make the iTunes Store a much more engaging experience.
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