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What Does SXSW Mean? Online Activity For Artists Performing In 2011 & 2012 [INFOGRAPHIC]

Analytics firm Musicmetric took a look at the online activity generated by the 1400+ artists performing at SXSW. In aggregate they’ve received over 3.8 billion plays over Youtube, Vevo, Myspace and Last.fm. Kimbra leads as fastest growing artists at SXSW 2012 followed by the UK’s Ed Sheeran. Skrillex tops online growth since his performance at last year’s SXSW with 5.4m new fans followed by Foster The People with half of Skrillex’s growth.

Source: Hypebot