When the Daytona 500 ran into a protracted delay following an explosion and fire on the track Monday night, NASCAR driver Brad Keselowski did what any social media addict would: grabbed his phone and began posting status updates to Twitter.
Then he gained more than 100,000 followers in less than two hours.
Keselowski’s fellow driver Juan Pablo Montoya crashed into a safety vehicle mid-race. The collision and jet fuel — the safety vehicle reportedly holds 200 gallons of jet kerosene — sparked a huge ball of fire, although both vehicles’ drivers appeared to avoid serious injury.
The race was halted. From his spot in the racecar traffic jam, Keselowski sent this tweet to his (at the time) less than 85,000 followers.
Fiery Daytona collision spills jet fuel More than an hour later, the race resumed. Keselowski’s follower count topped 185,000.
Keselowski’s initial tweet set off a hysteria in the sports Twittersphere, and triggered a set of funny exchanges between him and his fans. Keselowski then passed the continued delay with a steady stream of tweets updating and reacting to the accident and to-be-continued race.
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