It’s a big day today, folks, and the office is all a buzz about the exciting new Facebook developments. What Facebook developments, you ask? What!? You haven’t heard??? Timeline has arrived in full force and is now available for brands! Timeline has been received with resistance by some users (but what Facebook update isn’t?), so this may not be music to everyone’s ears. But as far as bands and brands are concerned, this is a powerful move. I tend ramble on a lot at the beginning of these posts, but I’m pretty excited about Timeline, so I’m jumping right in here. The most noticeable change is the giant cover photo bands can now implement. This was a cool feature for personal profiles and allowed users to show off their creativity (or that amazing photo you took of the sunset on vacation), but it is a really powerful branding tool for bands. Loading up an eye catching photo will help draw fans into your page and solidify your image. Branding has always been a little tricky on Facebook fan pages as you had to use certain apps to effectively do this, but this left the wall essentially “unbranded.” Cover photo solves this issue and brings a whole new life to the “wall.”
While the wall used to serve as a forum for fans to interact with the band, Timeline has significantly increased a bands ability to draw attention to events, videos, new releases, etc., while still maintaining the forum atmosphere. With the new Timeline features, bands can now do a few key actions that can really help. First, pinning. Don’t get too excited here, Facebook isn’t joining up with the new darling of social media, Pinterest. But rather, Facebook now allows you to “pin” certain posts to the top of your Timeline. I’m particularly fond of this feature because it allows bands to keep promotional posts at the top of their page instead of endlessly posting the same promotion over and over again. Instead of continuing to post updates about an upcoming show, bands can focus on providing more interesting and engage-able content to pull fans towards their page. Keeping the show promotion pinned to the top of the page ensures all visitors will see that post and will be reminded of the show. It’s a beautiful thing.
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