Kellogg’s delivers Totes Amazeballs cereal for The Charlatans, all based on a Tweet

From Filter Magazine:

There is a new cereal that you need to add to your shelf collection, the official Totes Amazeballs cereal, problem is…you can’t.

The one-time-only Kellogg’s cereal came in response to a tweet by Tim Burgess of The Charlatans who proposed the creation to Kellogg’s via Twitter. The company got in touch with Burgess and the Totes Amazeballs cereal was born.

“I was thinking it’d be cool to come up with a breakfast cereal” said Burgess, “I heard someone use the expression Totes Amazeballs and it sounded like something from Charlie and the Chocolate Factory — I sent a cheeky tweet saying I’d invented a new cereal.”

The cereal is a mix of Rocky Road cake, Coco Pops Rocks, marshmallows, shortbread pieces and raisins.