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What Pinterest’s Skyrocketing Social Network Means For Artist Marketing

From Billboard:

Pinterest could be the next big social media tool for artists, labels and music brands-especially if they’re into wedding dresses.

The concept is simple: Pinterest is a virtual pinboard where people share items and images. People frequently post pictures of places they would like to visit-beach scenes and exotic locales are common-and new products they would like to buy. It is used in practical ways when people make note of books they want to read or interior designs they want to consider for their next home makeover. Followers can comment below each pinned item and re-pin an item onto their page.

Pinterest was conceived in late 2009 by Cold Brew Labs. A working site was running by March 2010, and the official launch came last May. According to comScore, the site rocketed from 1 million unique U.S. visitors in July 2011 to 4.8 million in November 2011 and 11.7 million in January-the fastest independent site to reach 10 million unique visitors in the United States.

Based in Palo Alto, Calif., Pinterest has received funding from a host of investors including noted angel investor Ron Conway, Eventbrite co-founder/CEO Kevin Hartz and Bebo co-founder Michael Burch. A round of $27 million led by Andreessen Horowitz was raised in October, according to media reports.

Unlike many new Internet services, Pinterest’s early adopters tend to represent Middle America. More than half of all users are between the ages of 25 and 44, and 68% earn between $25,000 and $74,999, according to Google’s Doubleclick Ad Planner. Three in five possess some degree of college education, while 25% have a bachelor’s degree or higher. The site over-indexes in places like Arkansas, Alabama, Iowa and Utah rather than the technology hotspots of San Francisco, New York and Boston.

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