Kony 2012: How an online documentary about a Ugandan warlord received over 7 million views in two days

From TheNextWeb:

It’s not often that a half hour online documentary about conflict in an African country gets over 7 million views in the space of two days. But that is exactly what ‘Kony 2012′, a video produced by non-profit Invisible Children and directed by Jason Russell, has achieved.

On Vimeo, the video received 5.4 million views, while on YouTube, it’s closing in on 2 million, with no signs of slowing down. It’s hard to watch at times, telling the story of tens of thousands of Ugandan children who have been abducted into an army, forced to fight for a man who will do anything to stay in a position of power. Some estimates put the number of children who have been forced to fight for Joseph Kony as high as 66,000.

Leading the Lord’s Resistance Army (LRA), Joseph Kony is at the top of the International Criminal Court’s (ICC) list of war criminals. Since 1986, the LRA has continued to commit crimes against humanity including rape, murder, enslavement and pillaging. His history is a long list of anguish and death, which has for the most part, gone unnoticed by the world.

Invisible Children’s campaign, Kony 2012, is changing that. In the space of two days, the story has been catapulted to the forefront of several social networks, and has been noticed by millions of people. At the time of writing, there are 3 trending topics dedicated to the issue on Twitter, with hundreds of thousands of tweets containing a variety of keywords including Kony, Kony2012, Uganda and Invisible Children.

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