The veteran musician and winemaker has no interest in watering his product down for the masses
From The Georgia Straight:
Ask just about any casual music fan and they’ll tell you that Maynard James Keenan is a rock star. After all, what else do you call a platinum-selling artist who has been in the top tier of the music industry for two decades and regularly headlines arenas and large theatres all over the world?
Ask the man himself, however, and you’ll get a very different story. Speaking on the phone from an Ohio hotel room, the singer—who also fronts the art-metal band Tool, and the marginally less sinister A Perfect Circle—tells the Straight that he’s never been seduced by the trappings of excess and celebrity.
“If you want to be a rock star, if you want to be famous, you have to be on lunch boxes and be part of Happy Meals and whatnot,” he asserts. “It’s a poison, and it seeps in pretty quickly and it’s hard to get back out.”
It’s his scorn for major-label marketing that inspired him to go the DIY route with Puscifer. The band, which also functions as a multimedia art project and encompasses everything from sketch comedy to clothing, draws on a revolving cast of members who handle bookkeeping, merchandising, and more.
So what are the advantages of being your own boss? “Your vision doesn’t get clouded, and you get paid on time,” the frontman observes. “It might be a harder struggle, it might be harder to get yourself on the map, but at the end of the day, you feel far less insulted.”
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