Twitter’s Guide to Maximizing the Artist Tweet

From Digital Music News:

Twitter for Musicians and Artists

Sound and vision

For music fans, Twitter is the next best thing to being backstage. And for performers, connecting with your fans in an authentic way is one key to your success. A Twitter connection tells fans how much you appreciate them, and it also enables you to tailor your messages. The fact is, Twitter provides more authenticity and creative control than any other online medium. Tweets come straight from you, and go right to your followers all over the world, in real-time.

Twitter styles are as varied as the people who use Twitter. Whatever your goal, Rule #1 is that your Tweets should reflect the things you’re passionate about. And you won’t be surprised to hear us say that practice makes perfect— just like learning an instrument or writing music. That’s why we’ve put this guide together: to help you and your fans get the most out of every single Tweet.

Whether you’re a mega-pop star or a self-funded indie band, here are some examples that will work for you.

The artist’s voice empowered

Musicians are always surrounded by people who want to tell their story. Whether it’s a publicist, a manager, an agent, a label rep, a journalist or that guy or gal you dated in high school, it seems no one hesitates to share their take on you and your work. But the most powerful voice is your own. Whether you’re celebrating a career milestone or need to clear the air, Twitter is the easiest and most powerful way to get your message across, directly and clearly.

Katy Perry offers a great example for us. During a period of personal difficulty splashed across the tabloids, rather than do interviews, Katy posted this:

That’s direct and powerful — and it illustrates that when all is said and done, speaking your own truth is the best way to make your point.

Use hashtags

Hashtags are Twitter’s way of collecting Tweets around a topic or conversation. You can click on a hashtag to see search results for recent Tweets also using that hashtag. Great hashtags are creative, and the best ones compel followers to join the conversation by tweeting with them. Read more about hashtags here.

For the South American leg of Selena Gomez’ We Own The Night tour, she tweeted to ask fans to help her choose what to wear, and included the tour’s official hashtag:

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