U2’s designers explain some of the band’s logo designs

From Amp Visual

We’ve worked with U2 for a long time as their graphic designers and through the years we’ve made quite a number of design pieces for the band. So we thought we’d do an occasional blog called U2 x 5. The idea is simply for us to take 5 related graphic pieces we’ve designed for the band and comment on them. This blog is about U2 logos.

Logos, they’re absolutely all around us. They are the shorthand and visual idiom of our age. We have always enjoyed making these little marks and symbols for U2. We’ve picked just five logos out of the many we’ve made for the band and say a few words about each.

The Joshua Tree

The isolated silhouette drawing of the Joshua tree was the first U2 logo to appear that people recognised globally. It works both literally and figuratively and it is highly memorable. People connect it intrinsically with the U2 masterpiece album and as such the icon has inherited the characteristics of integrity and a certain kind of honesty and beauty. The tree itself has a lovely very individual shape with its unusual branches and leaves. The logo represents all that that album means to people, so much so that some people have it as a tattoo.

Zooropa – Astrobaby and ring of stars
The ZooTV tour had a fantastic hi-tech connection with satellite technology and the notion of being a TV station on the road. By the time of Zooropa’s outdoor shows, it was incredibly in your face. The icon drawing of the astrobaby surrounded by 12 stars in imitation of the European flag came to represent the tour and subsequently appeared on the cover of the Zooropa album. The logo has a whimsy and intrigue that is appealing. It can be understood without words and somehow its human smallness nicely represents the largesse and technicality of the Zooropa tour.

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