Buzz: There’s More to a Free Music Campaign than Free Music

From Music Think Tank:

You’ve done it again. You’ve given away a free track from your latest album. It’s on your website. You’ve talked about it on Facebook. Job done, you think. Well think again.

There’s no doubt about it. Free music is a powerful marketing tool. However, the music industry has become so over-saturated with free music that we’ve become desensitized to the process of consuming, promoting, and thinking about the importance of free music. This age-old debate has become, well, old.

I was lucky enough to revitalize my thoughts on the topic recently when I met the artist Derrick N. Ashong who launched the “Million Downloads Campaign” earlier this year. The aim of the campaign is simple – To give away one million downloads of songs and remixes from the new album AFropolitan by Derrick N. Ashong & Soulfège by Christmas 2012. So far the campaign has been such a success that Derrick witnessed over 20,000 downloads in one month.

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