From Music Think Tank:
When it comes right down to it, we’re all selling something. Every day, we’re selling our products, services, brand and our personal selves over and over again. As an artist or band, you have to be aware that sales are a big part of your equation for success. Here are 10 sales tips from my book Music 3.0: A Survival Guide For Making Music In The Internet Age that can help you not only increase your revenue, but your fan base as well.
“Here are ten sales tips to always keep in mind.
1. Ask for the purchase. Never forget that even though you’re selling yourself, you’re still in sales.
2. Sell a package. With a ticket you get a CD, with a CD you get a T-shirt, with a T-shirt you get a ticket. The idea is to make each purchase something with added value.
3. Sell merchandise at as an affordable price as possible. Until you’re a star, you should be more concerned about visibility and branding than revenue. If you want to spread the word, price it cheaper.
4. There are other things to sell besides CDs and T-shirts. Hats, a song book, a tour picture book, beach towels—get creative but choose well. Too many choices may actually reduce sales as a result of buyer confusion. You can now sell a variety of branded merchandise with no up-front costs using CafePress.com or Zazzle.com.
5. Begin promoting as soon as possible. That allows time for the viral buzz (aka free promotion) to build and ensures that you’ll get a larger share of your fan’s discretionary spending.
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