Jack White celebrated the third anniversary of his Third Man Records label earlier this month in Nashville with a big party for “friends, family, supporters old and new and some very lucky Vault members who won a contest to attend.” Each participant received a cool parting-gift: A special, limited-edition 3 RPM vinyl LP containing all 29 Blue Series singles.
Yes, 3 RPM. One-eleventh the speed of a normal vinyl 12″ LP.
“The world’s first 3 RPM record is a study in contradictions,” reads the official statement over at Third Man. “It’s cut at the slowest speed yet it plays faster than anything you’ve ever heard. It’s a compilation of 7″ records but it’s packaged like a 12″. But the 12″ sleeve is made like our 7″ sleeve (as it is one continues piece of paper folded in half and put into an acetate sleeve). A bit like a snake eating its own tail. It comes with three bumper stickers yet there is no bumper. We gave it away for free yet given what it has fetched on eBay it is proving to be fairly valuable. It’s easy to play but impossible to hear. You put your finger on it to slow it down, but this is no easy task (as evidenced by these youtube videos) and we estimate it would take 333 days of 33 hours training per day for your finger, hand, and arm muscles to spin at a continuous speed of 3rpm for X hours and X minutes.”
But it didn’t stop this guy from trying. And failing: