Jack White appears to have found a novel way of distributing his music: helium balloons

Jack White appears to have found a novel way of distributing his music: helium balloons. The former White Stripes man released new song Freedom At 21, taken from his forthcoming Blunderbuss solo album (out April 23), on 1000 flexi-disc records attached to helium balloons from his Third Man Record label headquarters in Nashville.