Spotify moves beyond Facebook with a “Play Button” for the rest of the web

From AllThingsD:

If you’re on Facebook, then you’ve almost certainly seen Spotify, which is why the music service has been able to pick up some 3 million users since it launched in the U.S. last summer.

But not everyone is on Facebook (really!), and Spotify would like many more users. This should help: Spotify is rolling out a feature that will let the rest of the Web integrate the service, via a “play button” widget, onto their pages.

So everyone from the Huffington Post to Rolling Stone to your average Tumblr user — Tumblr is incorporating the feature right into its main dashboard — can incorporate free tunes onto their sites. And Spotify gets a whole new set of promotional partners.

In theory, that’s an unlimited set of partners, since Spotify will let anyone who knows how to embed HTML add the widgets, by heading to this page.

Continue reading the rest of the story on AllThingsD