From The Atlantic:
Social media—from Facebook to Twitter—have made us more densely networked than ever. Yet for all this connectivity, new research suggests that we have never been lonelier (or more narcissistic)—and that this loneliness is making us mentally and physically ill. A report on what the epidemic of loneliness is doing to our souls and our society.
YVETTE VICKERS, A FORMER Playboy playmate and B-movie star, best known for her role in Attack of the 50 Foot Woman, would have been 83 last August, but nobody knows exactly how old she was when she died. According to the Los Angeles coroner’s report, she lay dead for the better part of a year before a neighbor and fellow actress, a woman named Susan Savage, noticed cobwebs and yellowing letters in her mailbox, reached through a broken window to unlock the door, and pushed her way through the piles of junk mail and mounds of clothing that barricaded the house. Upstairs, she found Vickers’s body, mummified, near a heater that was still running. Her computer was on too, its glow permeating the empty space.
The Los Angeles Times posted a story headlined “Mummified Body of Former Playboy Playmate Yvette Vickers Found in Her Benedict Canyon Home,” which quickly went viral. Within two weeks, by Technorati’s count, Vickers’s lonesome death was already the subject of 16,057 Facebook posts and 881 tweets. She had long been a horror-movie icon, a symbol of Hollywood’s capacity to exploit our most basic fears in the silliest ways; now she was an icon of a new and different kind of horror: our growing fear of loneliness. Certainly she received much more attention in death than she did in the final years of her life. With no children, no religious group, and no immediate social circle of any kind, she had begun, as an elderly woman, to look elsewhere for companionship. Savage later told Los Angeles magazine that she had searched Vickers’s phone bills for clues about the life that led to such an end. In the months before her grotesque death, Vickers had made calls not to friends or family but to distant fans who had found her through fan conventions and Internet sites.
Vickers’s web of connections had grown broader but shallower, as has happened for many of us. We are living in an isolation that would have been unimaginable to our ancestors, and yet we have never been more accessible. Over the past three decades, technology has delivered to us a world in which we need not be out of contact for a fraction of a moment. In 2010, at a cost of $300 million, 800 miles of fiber-optic cable was laid between the Chicago Mercantile Exchange and the New York Stock Exchange to shave three milliseconds off trading times. Yet within this world of instant and absolute communication, unbounded by limits of time or space, we suffer from unprecedented alienation. We have never been more detached from one another, or lonelier. In a world consumed by ever more novel modes of socializing, we have less and less actual society. We live in an accelerating contradiction: the more connected we become, the lonelier we are. We were promised a global village; instead we inhabit the drab cul-de-sacs and endless freeways of a vast suburb of information.
At the forefront of all this unexpectedly lonely interactivity is Facebook, with 845 million users and $3.7 billion in revenue last year. The company hopes to raise $5 billion in an initial public offering later this spring, which will make it by far the largest Internet IPO in history. Some recent estimates put the company’s potential value at $100 billion, which would make it larger than the global coffee industry—one addiction preparing to surpass the other. Facebook’s scale and reach are hard to comprehend: last summer, Facebook became, by some counts, the first Web site to receive 1 trillion page views in a month. In the last three months of 2011, users generated an average of 2.7 billion “likes” and comments every day. On whatever scale you care to judge Facebook—as a company, as a culture, as a country—it is vast beyond imagination.
Despite its immense popularity, or more likely because of it, Facebook has, from the beginning, been under something of a cloud of suspicion. The depiction of Mark Zuckerberg, in The Social Network, as a bastard with symptoms of Asperger’s syndrome, was nonsense. But it felt true. It felt true to Facebook, if not to Zuckerberg. The film’s most indelible scene, the one that may well have earned it an Oscar, was the final, silent shot of an anomic Zuckerberg sending out a friend request to his ex-girlfriend, then waiting and clicking and waiting and clicking—a moment of superconnected loneliness preserved in amber. We have all been in that scene: transfixed by the glare of a screen, hungering for response.
When you sign up for Google+ and set up your Friends circle, the program specifies that you should include only “your real friends, the ones you feel comfortable sharing private details with.” That one little phrase, Your real friends—so quaint, so charmingly mothering—perfectly encapsulates the anxieties that social media have produced: the fears that Facebook is interfering with our real friendships, distancing us from each other, making us lonelier; and that social networking might be spreading the very isolation it seemed designed to conquer.
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