Tupac’s Virtual Coachella Appearance Spurs Huge Sales Bump

From Billboard:

News of the late Tupac Shakur’s virtual appearance on the first Sunday (April 15) of the annual Coachella Festival has spurred a re-entry for his “Greatest Hits” album on the Billboard 200 chart and a jump on the Social 50 for his onstage duet partner, Snoop Dogg.

Tupac’s 1998 album “Greatest Hits” returns to the Billboard 200 for the first time since 2000, as it jumps back in at No. 129 with 4,000 copies sold according to Nielsen SoundScan (a gain of 571% over the previous week). The MC’s other albums also saw gains, including “All Eyez On Me” (2,000; up 95%) and “Me Against the World” (1,000; up 53%).

The late rapper’s songs got a boost too. His biggest seller of the week was “Hail Mary” — the song his projection opened with at Coachella. The song moved 13,000 downloads last week for a 1,530% sales increase. His second biggest seller was his No. 1 Billboard Hot 100 hit “California Love” (featuring Dr. Dre and Roger Troutman), shifting 11,000 downloads (119% increase). His third best-seller was the second Tupac song that was performed at Coachella — “2 Of Amerikaz Most Wanted” (with Snoop). It sold 9,000 (up 881%).