Despite a 27% dip in viewers for Wednesday’s American Idol finale compared to last year’s, the reality TV singing competition managed to break or set new social TV records.
Viewers generated 1.2 million comments across social media websites during the two-hour finale, making it the most talked about season finale ever, according to data from Bluefin Labs.
The season 11 Idol finale’s numbers catapulted over finales for Pretty Little Liars (804,000 for season two), The X Factor (391,000 for season one), The Voice (370,000 for season two) and The Bad Girls Club (289,000 for season eight).
It’s important to note that the Pretty Little Liars finale was only one hour long.
Idol also incited the most comments for a full TV show season with 5.9 million. The Voice netted 2.7 million.
“Reality singing competitions are definitely a key driver in social TV,” Bluefin spokeswoman April Conyers told Mashable. “This format is a sweet spot for social engagement.”
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Idol crowned Phillip Phillips as champion and set the stage ablaze with performances from the finalists as well as Aerosmith, Rihanna, John Fogerty, Neil Diamond, Reba McEntire, Jennifer Lopez, Jordin Sparks, Fantasia and Jennifer Holliday. Check out Bluefin’s data below to see the moments that got viewers chatting online.