Airtime launches as new Chatroulette, but with less nudity. Hopefully.

Sean Parker (left) and Shawn Fanning (right)

From Business Week:

In 2009 a Russian teenager named Andrey Ternovskiy introduced an online video service called Chatroulette, which allowed perfect strangers to meet face to face over the Web. Its cleverest feature was the “next” button—a way for users to dump their conversational partner and connect with a different, random person somewhere else around the world. For many, it became an enthralling way to crisscross the globe in search of someone interesting, attractive, or perhaps just wearing an ape costume. The site went viral, drawing about 1.6 million monthly users in early 2010 before ultimately fading in the face of what can only be called the “penis problem”: the impulse of otherwise rational men to celebrate a webcam chat by exposing themselves.

Shawn Fanning, the creator of Napster, was immediately entranced by the service. “For the first time, you could actually surf people,” he says. Fanning decided to team up with his Napster co-founder Sean Parker, who’s better known as the billionaire former Facebook (FB) president played by Justin Timberlake in The Social Network. Their startup, Airtime, is the result of almost two years of work and made its debut on June 4 with a star-studded press event in New York. The venture has what passes in Silicon Valley for a sterling pedigree. First, there’s the Sean/Shawn team-up, like two classic rockers reuniting for a world tour. And the startup has raised $33 million from A-list investors including Kleiner Perkins Caufield & Byers, Andreessen Horowitz, Accel Partners, and Google Ventures, to name a few. (Bloomberg Businessweek parent Bloomberg LP is an investor in Andreessen Horowitz.)

The full story behind Airtime could be fodder for The Social Network 2. When Ternovskiy’s Chatroulette became an international sensation in early 2010—resulting in a New Yorker profile for the young entrepreneur, plus countless news stories—the Muscovite moved to Palo Alto, Calif., to turn his cultural hit into a business one. Fanning had just left the social network Path and took the time to help mentor Ternovskiy; Parker offered backing and financial advice as well. Venture capital firms, including Accel, considered investing. But the young, headstrong Ternovskiy insisted that Chatroulette users remain anonymous, and the site was overrun with obscene content as the Web’s attention drifted elsewhere. (Ternovskiy did not respond to multiple requests for comment.)

Fanning and Parker decided to chart their own course. They believe they’ve created a video chat service that takes what was compelling about Chatroulette but makes it safe, fun, and potentially profitable. “Chatroulette pushed the boundaries, and a lot of people missed that or didn’t care because they just saw the negative outcomes,” says Parker. Adds Fanning: “A lot of people just couldn’t look past the c—-.”

Airtime avoids the pitfalls that snared Chatroulette—primarily because it hooks into Facebook (FB), say the founders. Users sign in with their Facebook user name and password. The site then imports their photo, identifying information such as hometown and job, and all the things they’ve said they “like” on the social network—NBA basketball, for example, or John Irving. Users can then talk to their Facebook friends, search for someone with similar interests, or just hit the “next” button to find a random chat partner, a feature essentially copied from Chatroulette. As two users converse, Airtime suggests interests and friends they may have in common in an effort to spark conversation. Airtime also hooks into YouTube (GOOG), so users can watch and discuss videos together.

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