93% of Americans Still Listen to Broadcast Radio

From Digital Music News:

That’s according to the latest stats shared by Arbitron, whose half-year report shows a substantial gain in listeners year-over-year. The tally shows that roughly 93 percent of Americans over the age of 12 – ie, 242.1 million users – tune into traditional, broadcast radio at least once a week. The broader US population is now pushing past 313 million, with a substantial chunk (ie, approximately 15 percent or so) under the age of 12.

This is exactly what it sounds like: old-school, broadcast radio, not satellite, internet, or mobile-based streams. Actually, we thought there was something wrong with that stats, but Arbitron confirmed that this indeed refers to traditional broadcasting. “This data is for only over-the-air broadcasts,” an Arbitron executive told to Digital Music News.

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