YouTube’s top 3 partners generate 1 billion streams per month in the US, Vevo leads the way

From The Next Web:

Data-measurement and research company Nielsen has revealed its latest figures in support of YouTube’s power in the online video-streaming space.

This time, however, Nielsen’s data focuses on YouTube’s partners, with May 2012 being the first month the research firm has publicly reported on such a metric.

Just to recap, YouTube provides content creators with tools to improve skills, build audiences, and monetize content (through advertising), with companies such as Vevo using YouTube to host its legally licensed music videos. A couple of months back, we reported that the partnership program was being opened to everyone, prior to which it was only open to producers of the most popular video content.

Whilst the Google-owned video-streaming service has thousands of partners, the top ones according to Nielsen are: Vevo, Warner Music Group (WMG) and Machinima, which accounted for almost 1.5 billion streams overall.

“To put this into context, YouTube continues to be the top online video destination in the US with over 136 million unique viewers who streamed 16 billion videos during May 2012,” writes Nielsen.

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