Neil Gaiman and Amanda Palmer: Geekdom’s Power Couple on Sandman Prequel and Kickstarter Success

From Wired:

Fantasy author Neil Gaiman made headlines around the world last week when he announced a return to the beloved Sandman series for the comic’s 25th anniversary. It will be the first new Sandman story in a decade, and nobody was more excited by the news than Wired. We caught up with Gaiman the day after the announcement at a gallery in the Mission, where his wife, the powerhouse musician and performance artist Amanda Palmer, was preparing to take the stage for a standing-room-only concert appearance.

In our exclusive video interview, Gaiman explains the back story to his new projects — including the Sandman prequel and five new children’s books — and Palmer riffs on the massive Kickstarter success of her upcoming album Theatre is Evil.

“When I started writing Sandman, I was 26,” Gaiman says. “I had no idea if this was going to work or not. I had this idea in my head. All I cared about was the joy of getting to the next page, the next panel, the next word…. I had all these cool stories in my head, and I hoped we wouldn’t get canceled before I told them. That was really my agenda when I was 26 — ‘Will I get this story out?’”

Gaiman’s hotly anticipated return to The Sandman in 2013 will be a prequel mini-series, which explores the terrain before Sandman 1, released in 1989.

Gaiman and Palmer both have an ardent, devoted fan base. Palmer recently made a $1.2 million on Kickstarter in support of her new album, the highest amount ever made on Kickstarter by a musician. For Palmer, the wildly successful Kickstarter campaign didn’t come as a surprise, because she had been connecting closely with her fans for nearly 15 years.

“You spend enough time with your fans and they really know you and like you and trust you, and this sort of thing doesn’t seem strange,” Palmer said. “It seems very possible. But then from the outside, if you haven’t been following the plot, it looks like this crazy phenomenon.”

Gaiman offered his own observations on his wife’s success. “I tend to think that what you do is one giant interconnected piece of performance art called Amanda Palmer,” he said to her. “Amanda Palmer gets painted, Amanda Palmer tweets, Amanda Palmer makes an album — it all sort of ties in. But it’s all about connection, and it’s all about connecting to other human beings.”

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