YouTube Has Found Its Business Model, And Is Paying Out Hundreds Of Millions Of Dollars To Partners

From Techcrunch:

Google SVP and chief business officer Nikesh Arora touted growth at YouTube on the company’s earnings call today, saying that the company had finally found a business model that works for the giant video site. Without giving firm numbers, Arora said the site had come a long way since 2007, when some of us in the press questioned YouTube’s ability to monetize what was then a largely user-generated content site. “We found our model,” he said.

“YouTube unites the world through video,” Arora continued. He noted several recent milestones to support that claim, including the site’s participation in this year’s Summer Olympics. YouTube will be the live streaming platform for NBC Universal in the U.S., and it will also be providing video coverage of the events for more than 60 other countries around the world.

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