Citing Spotify’s promotional value and feedback from fans, metal label Century Media has returned its catalog to the on-demand subscription service. At the time, the label said Spotify’s streaming royalties “accelerates the downward spiral” by disrupting traditional revenue streams. Now it sings the praises of Spotify’s promotional value and the feedback it received from its fans.
So what changed? The parties have released a by-the-numbers press release and Billboard.biz had not yet talked to either side. But the various statements in the press release point to one simple factor: fans expect to access the label’s music at Spotify.
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