Why Radio Continues To Mine Adele’s ’21’ for Hits Without Columbia Records’ Help

From Billboard:

As sales for Adele’s “21” continue at extraordinarily lofty levels, radio is digging into the album to find more hits, even though Columbia Records is not officially promoting any further radio singles from the set.

The album’s “I’ll Be Waiting” rises 30-29 in its second week on Billboard’s adult alternative Triple A radio airplay chart. “Turning Tables,” meanwhile, ranked as the No. 18 song on Cox-owned mainstream top 40 WBLI Nassau, N.Y., in the July 23-29 tracking week, according to Nielsen BDS.

That stations are playing songs not being promoted by a record label not only harkens back to a time when programmers, in an era before multi-tasking and oversight of multiple stations, had more time to spend on searching for potential hits, but it also reinforces the uncommon staying power of Adele and “21.”

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