Podcasters are to radio what bloggers are to newspapers: independent voices taking attention away from mainstream media. At least that was the theory, when professional podcasts and blogs were getting started in the 2000s. But unlike blogs, podcasts by indie voices have not gone on to seriously challenge the mainstream media incumbents. Where is the Ariana Huffington of podcasting? Can you name a political podcaster who’s had the same impact as Josh Marshall and his Talking Points Memo blog? Sadly, there are no podcasting stars – and it’s all radio’s fault.
Five years ago on ReadWriteWeb, Alex Iskold wrote an article that asked: Will Podcasting Survive? Here in 2012, podcasting is clearly still alive and well. But it’s mainly thanks to established radio and TV networks like NPR and ESPN.
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