Online music is exploding. 89% of music revenue in Sweden comes from streaming music. Pandora has 150 million registered users around the world. You might have heard people call the Facebook Ticker the Spotify Ticker, because it was one of the first apps to share over Facebook.
Lab42 decided to ask 500 music listeners a series of questions on their habits—when do they listen, and how much? Which sites do they belong to? And—for Spotify users—how many are hiding their musical selections behind the “private session” feature? (no need to be ashamed about that 90s Hits playlist!)