During the Major League Baseball (MLB) All-Star Game festivities in Kansas City, Pepsi MAX brought out a pair of Hall of Famers to announce a return to baseball. As part of the MLB Field of Dreams online promotion, Philadelphia Phillies great Mike Schmidt represented the National League (NL) and Baltimore Orioles iron man Cal Ripken, Jr. was on hand for the American League (AL).
Comedian and actor Jay Mohr served as the emcee during the press conference, which occurred at the MLB FanFest just next door to the video game pavilion featuring 2K Sports’ Major League Baseball 2K12 and Sony’s MLB 12: The Show. Mohr explains why he’s no longer allowed to play video games in the video below.
Baseball fans across the country voted for their favorite MLB legends through online ballots, and two lucky consumers – Johnny Perotti representing the AL and Stephen Katchmark representing the NL – were randomly selected to take the field with the MLB legends in an AL vs. NL match-up. The Internet is currently being used to decide the location of the Field of Dreams game — Rochester, NY orWashington, D.C.
Technology has opened up new ways for baseball fans to connect with their favorite teams and players. Schmidt talks about how he’s seen technology explode and why he still thinks kids should go outside to play baseball, rather than play video games, in the video below.
This will mark the first time in a long time that Schmidt and Ripken will be back on the baseball diamond playing ball. Ripken has been extremely active in the advertising space with a flurry of commercials these days. The slugger talks about how he uses technology, and why baseball video games are good for the sport, in the video below.
The baseball greats from the lists below will be suiting up one last time to play ball with a pair of baseball fans. This whole promotion was brought together through the Internet. And it takes a page from the classic Kevin Costner Universal Pictures movie, Field of Dreams. Only this time, the saying was more like, “If you click on it, they will come.”
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