10 Internet Music Sensations That Are Actually Worth Your Time

From Flavorwire:

So, Kreayshawn’s debut album Somethin’ ‘Bout Kreay was supposed to come out this week. But, what do you know, just last week it was pushed back to September 18th. This is no surprise, given that in the year since “Gucci Gucci” was released, she’s already experienced the entire cycle of rapid rise to fame/backlash/naked photos/post-fame slump into “whatever happened to Kreayshawn, anyway?” status, and the record almost feels like an afterthought. The whole thing is a salutary example of how hyper-accelerated and transitory Internet fame can be. Still, it doesn’t have to be that way — there have been some enduringly worthy musicians who got Famous On The Internet and/or have been responsible for bona fide internet sensations over the years. Here are ten of our favorite such artists — as ever, let us know if we’ve missed any.

Arctic Monkeys

The poster children for “MySpace success,” something that apparently annoyed the band in their early days, especially since the page that attracted all the media attention wasn’t actually created by them in the first place. Still, for all that they could protest that “we were on the news and radio about how MySpace has helped us… that’s just the perfect example of someone who doesn’t know what the fuck they’re talking about, because we actually had no idea what [MySpace] was,” it doesn’t change the fact that their fans’ Internet-based efforts were pretty crucial to their early success.

Alexander Marcus

The decidedly sinister Alexander Marcus is the alter ego of producer Felix Rennefeld, and his whacked-out YouTube videos have apparently made him super-famous in his native Germany. His appeal beyond that country’s borders is more selective, so if you’re not familiar with him, we definitely recommend checking him out — “Papaya,” in particular, is one of the best (and weirdest) things we’ve seen in a long time.

Joe Penna

Apparently this gentleman’s YouTube channel is Brazil’s most popular — he makes some pretty amazing stop-motion videos to go with his music, and his work is well worth checking out. (God only knows how long the video above took to make, if creating the first frame alone took four-and-a-half minutes.)

OK Go

Oh, come on — sure, the music was (and is) fairly dull, but that treadmill video was pretty amazing the first time you saw it.

Sons of Maxwell

Since we’ve both had a guitar broken by a careless airline and had to endure flying United for 12 hours to Australia (pro tip: rowing a bathtub across the Pacific would be preferable), “United Breaks Guitars” was something to which we could relate a lot. And anyway, quite apart from the singularly awesome fact that it apparently caused United’s stock price to drop some 10% on its release, the song was both super-catchy and really quite good.

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