Apple lifts curtain on iPod touch sales figures for the first time

From ArsTechnica:

iPod touch alone sells as fast as the Samsung devices on trial.

No longer will we have to guess how many iPod touches Apple has sold—the company has revealed the device’s sales figures for the first time in evidence submitted for its ongoing Apple v. Samsung trial (hat tip to All Things D for the full chart). Apple has sold 46.5 million iPod touch units in the US between the device’s introduction in 2007 and the second quarter of 2012. (That’s in addition to the nearly 86 million iPhones and 34 million iPads sold during that time.)

While Apple has always been happy to brag about its iPhone and iPad sales numbers, it has been coy about the iPod touch. Apple has said that more than 50 percent of overall iPod sales are from the iPod touch, but it has not previously broken the numbers down. The iPod touch’s sales numbers are of particular interest because the overall iPod brand has been seeing sales declines every quarter since mid-2009. Sure, “old” style iPods are certainly on the way out, but the iPod touch is more like an iPhone lite, leading to a lot of curiosity about how well the device sells.

Samsung, by comparison, revealed that it has sold 21.25 million smartphones in the US between June 2010 and June 2012, along with 1.4 million tablets.

Continue reading the rest of the story on ArsTechnica