andora has been fairly open about the fact that mobile is a major focus for the music streaming company. More than 70% of listening on Pandora takes place on a mobile device—33 million hours of songs are played in a single day on Pandora, and 23 of those hours take place on mobile platforms. And more than 100 million of Pandora’s 150 million registered users have accessed Pandora via mobile device. Today, Pandora is releasing a new version of its Android app, which is the biggest update in the app’s 3 year history, with a complete redesign, addition of new discovery features and more.
The company has long offered an Android app (the first version was launched in 2009) and CTO and head of product Tom Conrad tells us that Pandora generally sees more new registrations on Android devices than any other platform on any given day. Pandora currently supports 881 different Android smartphone devices.
As Conrad explains, mobile is a trickier environment to test and evolve, especially on Android because you aren’t developing for one device but hundreds of different mobile handsets. But Android has lagged behind in terms of design, and over the past few months, the company has invested considerable time in bringing its Android app into the Pandora family in terms of performance, design and interactivity.
The most significant change is the redesign of the app, says Conrad. Pandora has made the app’s form more in line with its HTML5 app, giving the Android app and more consistent feel with iOS, and the web experiences. “We’ve embraced all the conventions of Android, including the Ice Cream Sandwich style user experience,” he explains. Navigation has also been changed for a more user-friendly and intuitive flow.
Continue reading the rest of the story on Techcrunch