Home Think Tank Making an Impact: Assessing Streaming’s Role in the Digital Music Market

Making an Impact: Assessing Streaming’s Role in the Digital Music Market

From Music Industry Blog:

The streaming audio market is beginning to take the perturbingly familiar shape of the download market, with one big player stealing all of the momentum and scale. And the debate about what streaming brings to the broader digital music market continues to divide the industry across ever deepening fault lines.

But leaving aside for a moment the much visited discussions about artist payments and financial viability of the freemium model, what impact is streaming having on the overall digital market? To help answer that question I’ve compiled IFPI reported data for multiple international territories, including total market size and growth, digital market size and growth, physical share, download share and streaming share and mapped the relationships between them (see figure).

Continue reading the rest of the story on Music Industry Blog

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