Twitter has continued to distinguish between apps that fit with its increasingly business-oriented priorities with the roll out of certified products, indicating apps that fit with its overall mission to support brands.
Twitter continues to distinguish between apps it approves of and apps it doesn’t with Wednesday’s roll out of a “certified products” program, a way for third-party developers to get Twitter’s stamp of approval. No surprise to anyone who has watched Twitter of late, the company is supporting apps that support Twitter for business and Twitter for analytics.
This summer, the developer community has been consumed with the question of which apps using the Twitter API will keep the company’s approval and survive, and which will be shut down for conflicting with Twitter’s interests. Twitter first began to distinguish between apps with its August blog post, laying out its priorities in four quadrants and placing an emphasis on businesses over consumers and analytics over engagement.
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