In 1962, a relatively anonymous illustrator named Andy Warhol revealed his first major one-man exhibition and his now iconic artwork, “32 Campbell’s Soup Cans,”
Rumor has it, that the pop-artist ate tomato soup every day for lunch for 20 straight years
Now on display in New York’s Museum of Modern Art (MoMa), the famed artwork is celebrating its 50th year.
To commemorate this milestone, Campbell’s is releasing limited-edition cans of tomato soup featuring labels based on Warhol original artwork exclusively available at most Target stores throughout September.
Designed by Campbell’s Global Design team and The Andy Warhol Foundation, the cans are in bold, eye-catching colors and feature a portrait of the revolutionary artist and one of his many popular quotes.