From Six Times An Hour:
On the second night of the Republican National Convention in August, veteran journalist Larry King sat down at an unfamiliar desk bearing his trademark silver radio-era microphone. Though the convention was taking place in Florida, King was set to deliver his first live broadcast since leaving the Cable News Network at a completely new studio some 3,000 miles away from the event.
It was just after 8:00 p.m Pacific Time.
“It’s exciting, huh?” King said, the 78-year-old broadcaster’s first words transmitted in real-time on a platform that appeared completely alien to him.
The newly-built, freshly-painted studio by which King is coming to you live from that night is housed on the Warner Brother lot. Paying the rent for the studio space is a new company called Ora TV, a startup King co-founded with Mexican business mogul and entrepreneur Carlos Slim (frequently called the world’s wealthiest man by Fortune and others).
Ora TV (“Ora” being Italian for “now”) is hoping to tap into “Generation Later,” consumers willing to give up watching their favorite programs aired in prime time on traditional television for the flexibility of watching those same shows on the platform of their choosing, like smartphones and gaming consoles, at a more-convenient.
King’s latest venture, “Larry King Now,” embraces the idea of “shoot now, watch later, available anywhere.” The half-hour web program is reminiscent of King’s hour-long CNN program with some subtle differences — most notably, King’s show foregoes the traditional television medium for computers and smartphones. As for the format,, King occasionally interacts with his guests (on a recent show, Seth MacFarlane showed the interviewer how to draw the cartoon character Stewie Griffin; on another, King and his guest Betty White handed out lemonade to tourists), diverting from the hard-news interview style of the former 60-minute program he hosted for 25 years.
King also ditches the legendary phone calls from viewers in places like Butte, Montana for the concept of reaching a more global audience through social media, though King admits — despite his large following on Twitter — he doesn’t know how to tweet.
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