Scooter Braun, Korean Viral Video Sensation Psy Announce Label Partnership

From Billboard:

Psy, the Korean pop star and U.S. viral video sensation, uploaded a short clip on his official YouTube channel Monday showing music exec Scooter Braun and himself sharing a drink and making a big announcement: sources have confirmed to Billboard that Psy has signed to Braun’s Schoolboy Records, part of Universal Republic.

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“We’ve been hanging out in California for four days,” Braun, Justin Bieber’s manager, says in the clip. “And we’ve come to an agreement to make some history together. [To] be the first Korean artist to break a big record in the United States.”

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